Pamela Tuazon

1980s Camera Store

From the “A Graphic Designer Made That” course, we were tasked with creating storefront signage and window dressing for a struggling mom-and-pop camera store called “Dawson Camera Stop” set in the late 1980s. In addition, we were challenged to come up with a fictional camera company and logo, complete with a film negatives envelope.

Storefront Signage

I imagined this “once-beloved” camera store was founded a few decades prior to the late 1980s, so I referenced 1950s storefronts for the hero sign. I created custom typography for “Dawson”, inspired by various retro script styles.

Window Graphic

Leaning into the “mom-and-pop” of it all, the window graphic is meant to feel warm, welcoming, and classic. For finishing touches, I textured it with paint strokes to give it some aging and a handmade feel.

Window Dressing

To give the storefront a sense of realism, I created various posters and flyers that I imagined were either made by the storeowners themselves or given to them by camera brands to put on display.

24" x 36" poster

11" x 17" flyer

11" x 17" flyer

8.5" x 11" flyer

11" x 17" flyer

8.5" x 11" flyer

11" x 17" flyer

8.5" x 11" flyer

8" x 3" sticker

Fotomax

I designed a logo that followed 1980s trends: bold, italicized, and futuristic. Orange was a popular color during this time period, particularly in the camera world. Lines cutting through the typography were seen as tech-forward and innovative.